About Base State
Culture That Drives Performance
Base State helps leaders get more out of the teams they already have. Not by pushing people harder, but by improving the environment they work in, so performance lifts and good people stay.
Helping Teams Thrive
We spend the bulk of our lives at work. That time should count for something, not just for the business but for the people giving it. Base State is built on a simple belief: performing well and living well aren't competing goals. The conditions that help people thrive are the same ones that make teams perform
That's why we work with leaders. A manager shapes the daily experience of everyone reporting to them, more than almost anyone else in a person's working life. Give leaders the right tools and support, and the effect reaches every person on the floor
Our Mission
Bespoke Programs, Measurable Results
Every company is unique, so every engagement starts by understanding yours. We work closely with GMs, department heads and People and Culture teams to find what's genuinely limiting performance, then build a plan around it. Practical, specific, and shaped for the team you actually have.
Purpose & Goals
We start by assessing your team's goals, pressures and the things quietly getting in the way, so nothing that follows is guesswork
Plan Around You
We work hands-on with your managers, giving them the tools and support to get the best from every person on their team
Equip Your Leaders
We work hands-on with your managers, giving them the tools and support to get the best from every person on their team
Real Impact
Small, practical changes that people can actually sustain, so improvements hold long after the work is done
Driving Corporate Culture and Change with Purpose
Michael Crush, Founder and Culture and Performance Consultant
Michael has spent more than twenty years in the workplace, the last five specialising in workplace wellbeing and human performance. In his forties he took a job on a high-pressure, target-driven sales floor, and saw the pattern from the inside: capable people, good managers, and an environment that was quietly working against both. Small changes to how the team was led, how feedback moved and how the day was structured made a visible difference. That's the thinking Base State was built on
Our goal is to empower teams with the tools to thrive under pressure. Culture isn't a luxury — it's a strategic driver of performance, retention, and wealth
Our Values
The Principles That Guide Us
Practical Over Theoretical
Everything we recommend has to work in a real workplace, on a busy week, with the people you already have. We explain not just what to do but why it works, so your team can apply it with confidence rather than following instructions
Credibility and Integrity
Our work is grounded in proven principles and real operational experience. We stay evidence-informed, we don't overclaim, and we'd rather tell you something useful than something impressive
Simplicity
We keep the process straightforward from first conversation through to delivery. Clear communication, no jargon, and as little friction as possible for a team that's already busy
An Honest Outside View
It's hard to read the label from inside the jar. Part of our value is seeing clearly what becomes invisible when you're in it every day, and telling you straight, even when it isn't what you expected to hear
Performance and Wellbeing Together
Sustainable high performance comes from managing pressure, recovery and focus well, not from pushing harder and hoping people hold up. Healthier people and higher-performing teams are the same project
